Philips Hue is Raising Prices in the US

Philips Hue will raise prices across its smart lighting and security products for US customers starting July 1st, with parent company Signify attributing the increases directly to tariffs. The company initially notified customers that prices would "go up" through a promotional message before confirming the tariff-related reasoning in a statement. Signify has not provided specific pricing details or identified which products will be affected, though the company's statement suggests changes may impact the entire Hue lineup. Some products already reflect higher US pricing, including the new $219.99 Hue Play Wall Washer light, which costs approximately 10% more than the European price when currencies are converted. The latest $32.99 Smart Button also exceeds the $24.99 launch price of its predecessor, while European pricing remained at 21.99 euro ($25.50) for both generations.

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