ASA cracks down on online pharmacies advertising weight loss injections

Watchdog releases nine new rulings setting clear precedents for online selling

Online pharmacies are no longer allowed to run adverts for weight loss injections, the advertising watchdog has ruled, as part of a crackdown on what has been described as a wild west" culture of online selling.

In the UK, advertising prescription-only medications (POMs) - which includes all weight loss jabs such as Wegovy and Mounjaro - to the public is illegal. However, a Guardian investigation previously found some online pharmacies either breaking these rules outright, or exploiting grey areas to peddle the medications to the public.