Are a Few People Ruining the Internet For the Rest of Us?

A small fraction of hyperactive social media users generates the vast majority of toxic online content, according to research by New York University psychology professor Jay Van Bavel and colleagues Claire Robertson and Kareena del Rosario. The study found that 10% of users produce roughly 97% of political tweets, while just 0.1% of users share 80% of fake news. Twelve accounts known as the "disinformation dozen" created most vaccine misinformation on Facebook during the pandemic, the research found. In experiments, researchers paid participants to unfollow divisive political accounts on X. After one month, participants reported 23% less animosity toward other political groups. Nearly half declined to refollow hostile accounts after the study ended, and those maintaining healthier newsfeeds reported reduced animosity 11 months later. The research describes social media as a "funhouse mirror" that amplifies extreme voices while muting moderate perspectives.

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