Article 6YWNP RFK Jr wants bright artificial dyes out of food. Are Americans ready to let go?

RFK Jr wants bright artificial dyes out of food. Are Americans ready to let go?

by
Aimee Levitt
from US news | The Guardian on (#6YWNP)

In the past, US consumers have resisted their favorite foods changing to natural dyes. Attitudes might shift if Maha converts the entire industry

The Make America Healthy Again (Maha) movement celebrated this month after the US dairy industry voluntarily pledged to remove all artificial dyes from ice-cream by 2028. In April, US health secretary Robert F Kennedy Jr prevailed upon the food industry to stop using artificial dyes, and many of the nation's largest food manufacturers, including Nestle, Kraft Heinz and PepsiCo, have already promised to comply. But the ice-cream pledge made Kennedy especially happy because, he said, ice-cream is his favorite food.

Prepare to say goodbye to the brilliant pink (from red dye No 40) that signifies strawberry, the cool green (yellow 5 and blue 1) of mint chocolate chip, and the heroic combination of red 40, blue 1, and yellow 5 and 6 that makes up Superman.

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