American Eagle faces backlash over ‘Sydney Sweeney has great jeans’ ad
by Anna Betts from on (#6YZ9H)
Some critics allege phrase is coded promotion of eugenics and accuse campaign of being tone deaf'
A new ad campaign from American Eagle starring the US actor Sydney Sweeney is meeting backlash, with some critics alleging online that the advertisement's use of the phrase great jeans" is a coded promotion of eugenics.
In the campaign, the 27-year-old Euphoria and White Lotus star is dressed in American Eagle denim outfits, accompanied by the tagline Sydney Sweeney Has Great Jeans".
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