Aamir Khan: India’s movie legend on a cut-price mission to save Bollywood
by Hannah Ellis-Petersen in Mumbai from Technology | The Guardian on (#6Z1MX)
The superstar actor will release his latest film on YouTube so families who cannot afford cinema trips can watch
About ten years ago, Aamir Khan became troubled. Despite being one of Bollywood's most bankable superstars for more than three decades, he realised that only tiny numbers of Indians were watching him on the big screen.
Indian cinema is widely adored and has an outsized influence on society but just 2-3% of its 1.4 billion people go to the cinema.
Continue reading...