Article 6Z72S Nine enters a cashed-up new era after selling Domain. What will Australia’s biggest media company do next?

Nine enters a cashed-up new era after selling Domain. What will Australia’s biggest media company do next?

by
Jonathan Barrett
from on (#6Z72S)

Some analysts say it should diversify with an outdoor media acquisition. Others want it to invest in content for Stan and digitising its mastheads

Nine Entertainment is entering a new chapter without its online real estate platform Domain, an asset once seen as crucial to the survival of a traditional media business battered by the digital age.

But it will have an anticipated $150m pile of cash from the sale of the portal to US property conglomerate CoStar after it pays shareholders a special dividend, raising expectations it will hunt for acquisitions.

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