Italians turn away from private beaches amid debate over rising prices

Figures suggest shift from country's traditional summer culture, with lounger and parasol rentals up to 90 a day

Italians appear to be snubbing beaches this summer, amid claims they are rebelling against the high prices charged by the owners of private beach concessions.

Going to the beach and renting cabins, loungers and parasols - usually at the same location - has long been an ingrained habit of Italian summer holiday culture.