What is The Button? And will it ever not be pressed?

Have you pushed The Button yet? Who knows how long it will be an option " and why it's spawning cults and cliques on Reddit

Over the last two weeks, social news site Reddit has slowly split apart into warring factions. The Followers of the Shade have their hearts torn in two by the Bluetherhood and the Emerald Council on a regular basis, but their true enemies are the Knights of the Button. All that anyone really agrees on is that no matter what name the purples call themselves - be it the Purple Conclave, Purple Struggle, or Purple Lounge - they're to be pitied.

Let me back up.

I submit myself to the Order of the Red,

Long shall be our days and nights ahead,