Ford is doubling down on EVs — the timing is awful
On Monday, Ford introduced an innovative new manufacturing process that it says will help make its EVs more sustainable, more desirable, and more importantly, more affordable. The timing couldn't have been worse.
EV tax credits were set to expire at the end of September. President Trump's trade war was tilting the balance in favor of China's EVs. And automakers are beginning to delay and even cancel some planned models.
Ford seems to realize its timing is unfortunate. Throughout their announcement, the company's top executives kept hammering one salient point: this was going to be really hard, success was far from guaranteed, and in fac ...