At 23, she set out to modernize the spice trade. Now she’s navigating Trump’s tariffs

Sana Javeri Kadri built a successful spice company by sourcing directly from south Asian producers. But new tariffs threaten her business model

In 2016, turmeric lattes were all the rage, but Sana Javeri Kadri thought the ones in San Francisco, where she lives, tasted nothing like the fresh spices she grew up with in India.

A former line cook who was doing marketing for a Bay Area grocer, Javeri Kadri knew [her] way around spices", but was new to the industry. Still, she booked a ticket home to Mumbai, hoping that she could get richer flavors into US pantries.