Swatch pulls ‘slanted eye’ ad after backlash in China

Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery

The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media.

Internet users heavily criticised the slanted eye" gesture made by the Asian male model as racist.