Swatch pulls ‘slanted eye’ ad after backlash in China
by Agence France-Presse in Beijing from World news | The Guardian on (#6ZCPH)
Calls for boycott after Swiss watchmaker becomes latest western brand accused of racist imagery
The Swiss watchmaker Swatch has apologised and removed an advert featuring a model pulling the corners of his eyes, after the image prompted accusations of racism and calls for a boycott on Chinese social media.
Internet users heavily criticised the slanted eye" gesture made by the Asian male model as racist.
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