How to supercharge Netflix’s shopping mall plans
This week, Netflix shared a few more details about its budding location business: The company will open its very first Netflix House in Philadelphia on November 11th, with a second location set to open in Dallas on December 11th. Both locations will span across 100,000 square feet, and offer ticketed experiences related to Netflix franchises like Stranger Things and Squid Game, restaurants serving up Bridgerton snacks, merch stores, and more.
Netflix's take on location-based entertainment is intriguing because it's very different from the way Hollywood used to do this business. Instead of investing billions of dollars into massive theme par ...