What the Cracker Barrel backlash shows about Maga’s influence on US culture

What likely started as a routine refresh spiraled into a political storm that went all the way to the US president

It was supposed to be a simple rebrand - or so Cracker Barrel thought.

Earlier this month, the 56-year-old southern restaurant chain known for its country-store charm and nostalgic Americana aesthetic unveiled a new look: a minimalist logo, more modern interiors and a handful of new menu items.