Small Businesses Face a New Threat: Pay Up or Be Flooded With Bad Reviews

Scammers are extorting small businesses worldwide by threatening to flood their Google Maps profiles with fake one-star reviews or demanding payment to remove reviews already posted, according to The New York Times. Fraudsters target service businesses dependent on online ratings -- movers, roofers, contractors -- demanding hundreds of dollars per incident. The Times story documents many cases, including of one Los Angeles contractor Natalia Piper, who paid $250 to multiple scammers after her rating plummeted from 5.0 to 3.6 stars. Industry watchdog Fake Review Watch documented over 150 affected businesses globally. The scammers typically operate from Pakistan and Bangladesh using WhatsApp to contact victims. Google removes most fraudulent content but offers no direct support channel for targeted businesses.

Read more of this story at Slashdot.