Amazon announces its fall hardware event

Amazon sent out invites to a fall hardware event for its Devices & Services division today.

Amazon has sent out invitations to its annual fall hardware event, where it traditionally launches a slew of new products, including Echo smart speakers, Fire TV devices, Kindles, and sometimes dozens of other gadgets. The event is scheduled for Tuesday, September 30th, 2025, in New York City.

The invitation hints at new Kindles - possibly a color Kindle Scribe? As well as new Echo devices, indicated by a blue Alexa light. Amazon CEO Andy Jassy said earlier this year that the company would be releasing beautiful new hardware this fall. The Verge will be on the ground at the event later this month to cover all the announcements.

Assuming they do announce new hardware, it could be the first developed entirely under Panos Panay, who left Microsoft to take over Amazon's Devices & Services division at the end of 2023.

Panay hosted a small, Kindle-only event in October 2024, but the company skipped its traditional big hardware event that year, instead releasing new devices, such as the Echo Show 21, a mini LED Fire TV, and a Fire TV Stick HD, more quietly over a couple of months. Panay then hosted a major, hardware-free event in February 2025, where Amazon relaunched Alexa Plus, the LLM-powered version of its voice assistant.