Parents outraged as Meta uses photos of schoolgirls in ads targeting man

Exclusive: Instagram pictures of girls as young as 13 were posted to promote Threads site as bait', campaigner says

Meta has used back-to-school pictures of schoolgirls to advertise one of its social media platforms to a 37-year-old man, in a move parents described as outrageous" and upsetting".

The man noticed that posts encouraging him to get Threads", Mark Zuckerberg's rival to Elon Musk's X, were being dropped into his Instagram feed featuring embedded posts of uniformed girls as young as 13 with their faces visible and, in most cases, their names.