On the street and in your feed: the joyful genius of Zohran Mamdani’s viral videos

The frontrunner for New York mayor has won social media with clips that are always fun - and resolutely on-message

Zohran Mamdani's commanding lead in the New York City mayoral election owes much to his ability to tap into the concerns of New Yorkers - putting affordability and housing at the center of his campaign.

But he's been helped, too, by a superstar social media presence. The charismatic 33-year-old regularly beams out slick videos on TikTok and Instagram that have helped raise his profile and attract a swathe of voters and volunteers.