On the street and in your feed: the joyful genius of Zohran Mamdani’s viral videos
by Adam Gabbatt from US news | The Guardian on (#705YY)
The frontrunner for New York mayor has won social media with clips that are always fun - and resolutely on-message
Zohran Mamdani's commanding lead in the New York City mayoral election owes much to his ability to tap into the concerns of New Yorkers - putting affordability and housing at the center of his campaign.
But he's been helped, too, by a superstar social media presence. The charismatic 33-year-old regularly beams out slick videos on TikTok and Instagram that have helped raise his profile and attract a swathe of voters and volunteers.
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