Amazon’s September 2025 hardware event: all the news and announcements
Amazon will kick off its 2025 fall hardware event today, September 30th, at 10AM ET / 7AM PT, and you can follow along in real-time with our live blog right here.
Based on Amazon's invitation, it seems like we can look forward to at least two new Echos, a new color Kindle, and some kind of TV hardware. Amazon might also share new information about Alexa Plus, its AI-powered revamp of Alexa that launched earlier this year. And the company used to announce all kinds of Alexa-enabled products at its fall events, so perhaps Amazon will bring some of that chaotic energy to this show as well.
This will be the third major product event for Panos Panay after he joined Amazon from Microsoft in 2023.
- Amazon announces new Kindle Scribes including one with a color screen
- Ring's new cameras have a Familiar Faces feature.
- Amazon debuts its latest Fire TVs, including a new Omni QLED model
- Amazon's new Fire TV Stick 4K Select streaming stick costs $39.99
- Search Party uses Ring cameras around the neighborhood to help find pets.
- Ring launches upgraded cameras with Retinal Vision' 4K recording
- We're on the ground at Amazon's fall hardware event.
- Amazon event live blog: we're here for new Echos, Kindles, and more
- Alexa Plus is smarter - but it's not yet smart enough
- What to expect from Amazon's big fall hardware event on Tuesday
- Amazon announces its fall hardware event