RGB LED Is Getting Its Time in the Spotlight. Will TV Shoppers Tune In?

Samsung, Hisense, TCL and Sony presented RGB LED TVs at IFA in Berlin last month. The technology replaces each standard LED backlight with a trio of red, green and blue LEDs to expand the range of colors a screen can display. Each manufacturer is using different name for the technology: Hisense has called it RGB-MiniLED, Samsung named it Micro RGB, Sony introduced Sony RGB Technology, and TCL branded it RGB Micro LED. The companies previously tried other monikers at CES. Avi Greengart of Techsponential told PCMag the difference in color fidelity was not subtle when he viewed Samsung's version. PCMag found the Hisense 116UX the brightest TV with the widest color range he had evaluated. Both the 116-inch Hisense and Samsung's 115-inch model list at $30,000. TCL introduced RGB sets in China at prices starting at the equivalent of $1,150 for a 65-inch model. Greengart cautioned that it remained unclear whether the technology would rapidly decline in price or stay expensive like MicroLED.

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