Apple swoops on exclusive F1 US TV rights amid expansion into sports
by Reuters from on (#70TVC)
Deal reportedly closed for $140m a year, on the heels of worldwide success of Apple-produced Brad Pitt film F1
Apple has landed US broadcast rights to Formula One in a five-year deal that would help the tech giant bolster its streaming service with one of the country's fastest-growing sports, following the success of its Brad Pitt-starrer F1: The Movie.
The two sides did not disclose the financial details of the deal on Friday. CNBC reported it was for $140m a year, much higher than the $90m the Walt Disney-owned ESPN was paying each season for F1, which it has broadcast since 2018.
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