Instant Coffee Beats Drip in Blind Taste Tests

Instant coffee beat drip coffee in blind taste tests conducted by researchers at the Drexel Food Lab. Jonathan Deutsch and Rachel Sherman tested 84 participants across two rounds of tastings for The Guardian's Filter US newsletter. They first narrowed 24 instant coffee varieties to the best options. Those finalists then competed against drip coffees in a second test. 77% of participants preferred instant coffee over drip. The top-performing instant coffee was not from premium third-wave brands but a common grocery store variety. Deutsch compared the result to iconic products like Heinz ketchup and Reese's Peanut Butter Cups. Upscale interpretations of certain classic items often fail to surpass the originals, he said.

Read more of this story at Slashdot.