X is launching a marketplace for inactive handles
Premium Plus and Premium Business users will soon be able to browse and request inactive usernames on the X Handle Marketplace. Handles are going to be broken up into two broad categories. Priority handles will be free and often include full names, multi-word phrases, or alphanumeric combinations." Rare handles, on the other hand, will be a paid option, and may be priced anywhere from $2,500 to over seven figures, depending on demand and uniqueness."
X is treating this not as a one-time perk, but as an ongoing service to lure in more paid subscribers. If you secure a new handle, your old one will be frozen. The company says it may eventually offer a redirect option as a paid add-on. But more importantly, if you ever downgrade your X subscription, your account will revert back to your original username, and you'll lose access to the one you snagged through the marketplace.
The X Handle Marketplace is our industry-first solution to redistribute handles that are no longer in use.
- Handle Marketplace (@XHandles) October 19, 2025
Eligible Premium subscribers will be able to search and make requests, with both complimentary and paid options available.