ZoraSafe Set to Launch AI-Driven Digital Protection to Fight Scams

Key Takeaways

• ZoraSafe is set to launch its AI-driven cybersecurity platform designed to protect users from phishing, malicious links, and fake QR codes. With real-time threat detection and smart alerts, the platform aims to make digital safety simple for families, seniors, and non-technical users.
• Its arrival comes at a critical time, as online scams surge with the growing accessibility of AI tools that enable more precise and large-scale attacks. ZoraSafe plans to turn the tables by using AI itself to counter these threats.
• While the ZoraSafe cybersecurity platform shows strong potential, it has yet to be launched publicly. Its real-world performance against AI-powered scams can only be measured after release.

Advanced AI tools now allow threat actors to target unsuspecting people more accurately and on a much larger scale. But can't AI also help unsuspecting users defend against growing online threats and scams?

Well, this is precisely ZoraSafe's mission. The company aims to launch its AI-powered cybersecurity platform to provide comprehensive protection for vulnerable users, including seniors, families, and non-technical individual users.

The Zora cybersecurity platform offers real-time threat detection, educational content, and adaptive learning that scales with users' needs and requirements.

We took a closer look to see how ZoraSafe works and whether it can truly act as a shield to protect against online threats and scams.

What Is ZoraSafe and How Does It Work?

ZoraSafe is a mobile app that uses AI to assist users in detecting and blocking online scams. It was founded by two sisters, Cat Karow and Ellie Karow King.

Cat has a strong background in cybersecurity, while Ellie specializes in gamification and educational technology.

Moving on to how ZoraSafe works, here's an overview of the app's feature roadmap. Some features are already live, and others are still in beta or coming soon.

1. Real-Time Threat Detection (Live)

The app will come with AI-powered scanning to detect and block threats in real-time before they reach users' devices. It can block malicious links and phishing websites.

What's more, ZoraSafe can protect users from QR code phishing, where threat actors create fake QR codes to trick users into revealing sensitive information or sending money.

2. Smart Alerts & Notifications (Live)

It will flag malicious, scammy texts, calls, and emails and send users context-aware warnings. This helps them learn about recognizing threats.

3. Family Dashboards (Live)

ZoraSafe provides a centralized family dashboard, letting users manage and monitor all family devices from one place.

4. Zero-Trust Network Protection (Coming Soon)

ZoraSafe plans to offer enterprise-grade security to users, with a strong focus on user privacy. The app will process 85% of data on users' devices and only 15% in the cloud.

The company has stated that all data leaving users' devices will be stripped of personal information.

5. Interactive Learning Modules (Beta)

An essential feature of ZoraSafe is gamified cybersecurity education that adapts to each user's profile (age and skill level).

The app will also encourage users to share suspicious messages with the company for assessment. If the messages are found to be malicious, ZoraSafe will add them to its database to help other users.

Catherine, co-founder of ZoraSafe, said in a prepared statement,

We're trying to incentivize social sharing of scams, so we can also alert the entire Zora network at once, so one person is alerted by that scam, and then we can make sure everyone in that community is protected immediately.

6. Behavior Analytics (Beta)

The ZoraSafe app will learn about users' online habits, such as how they browse the web, click links, or respond to suspicious messages. Then, it'll provide users with personalized protection recommendations.

In addition to these features, ZoraSafe also plans to allow users to participate in phishing calls.

The goal is to analyze the nature of these calls-whether they're simple scams or sophisticated deepfake attempts. The app will train users to identify and handle such phishing calls in the future.

ZoraSafe has yet to officially launch its security platform. Users can join the waiting list to get early access. ZoraSafe's timing couldn't be more critical, given the rise in online scams worldwide.

The Growing Menace of Online Scams

With AI tools now more accessible than ever, scammers are using them to craft more convincing messages and create fake websites.

According to data from Sift Global Network, an AI-powered fraud prevention platform, blocked scam content increased by 50% in the first quarter of 2025 compared to the same period last year. This simply indicates that more scam attempts are taking place online.

And that's not the only concerning statistic. The latest survey from MasterCard reports that 80% of global users experienced a scam attempt last year.

It's not just scams seeing a spike. Ransomware attacks have started climbing again after years of decline, draining millions from victims as threat actors tap into AI's growing power.

While scams cause fear and confusion, the real pain comes when victims lose their hard-earned money.

In fact, victims lost $1.03 trillion to scams globally. And the majority of scams are delivered via call, text messages, emails, instant messaging apps, and social media.

Amid these growing threats, one question remains: can tools like ZoraSafe help protect users from online scams?

Can ZoraSafe Be Your Digital Guardian?

ZoraSafe's success in protecting users from online threats depends on how accurately its AI detects real risks without flooding users with false alerts.

Finding the right balance between security and ease of use will define its true value.

Additionally, we've yet to see how successful ZoraSafe will be in encouraging users to share scam attempts to strengthen community-powered defense. Without a large and engaged user base, this feature will offer limited value.

And the most important thing is that the ZoraSafe app has yet to be released publicly, so most of its capabilities remain theoretical. Its performance against the constantly evolving tactics of scammers can only be evaluated after its public launch and widespread use.

Until it's publicly available, ZoraSafe remains a promising but untested platform. Its actual effectiveness against online scams will become clear only after launch.

If ZoraSafe delivers on its promise, it could become one of the most user-friendly defenses against the new wave of AI-driven scams.

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