'Analog Bags' Are In. Doomscrolling Is Out.

alternative_right shares a report from Axios: The latest must-have accessory is a "stop-scrolling bag" -- a tote packed with analog activities like watercolors and crossword puzzles. We spend hours glued to our screens. "Analog bags," as they're also called, are one way millennials and Gen Zers are reclaiming that time. "I basically just put everything I could grab for instead of my phone into a bag," including knitting, a scrapbook and a Polaroid camera, says Sierra Campbell, the content creator behind the trend. The 31-year-old keeps one bag at home in Northern California, carrying it from room to room, and another in her car. The trend has quickly spread on social media, part of a bigger shift to unplug. Roughly 1,600 TikTok posts were tagged #AnalogLife during the first nine months of 2025 -- up over 330% from the same period last year, according to TikTok data shared with Axios. "It speaks to an incredible desperation and desire for experiences that return our attention to us, that fight brain-rotting, that are tactile ... that involve creating over scrolling," says Beth McGroarty, vice president of research at the Global Wellness Institute.

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