China's ByteDance reportedly building a Steam competitor — 'GameTop' for overseas markets will distribute and publish games like any other store, while harboring a social space with AI-assisted

ByteDance, the company behind TikTok, is reportedly creating its own Steam competitor targeted at global markets. Dubbed "GameTop," the new storefront is said to carry social features, AI-assisted creator tools, and the typical publishing/distribution that other stores like Epic Games also have. Recruitment has already begun in China.