A TikTok Interview Triggered a Securities Filing

Snowflake filed an 8-K with the Securities and Exchange Commission earlier this week after its chief revenue officer gave financial projections in a TikTok video. Mike Gannon told an influencer outside the New York Stock Exchange that the data-storage company would exit the year with just over $4.5 billion in revenue and reach $10 billion in a couple of years. The filing stated that Gannon is not authorized to disclose financial information on behalf of the company and that investors should not rely on his statements. Snowflake reaffirmed its August guidance of $.395 billion for fiscal year 2026. The video appeared on an account called theschoolofhardknockz and drew more than 555,000 views on TikTok. Gannon told the interviewer he watches the videos all the time.

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