John Lewis ad kickstarts Christmas countdown to the tune of 90s club classic

Department store chain banks on nostalgia to get customers into festive mood with Where Love Lives

John Lewis is hoping that a dash of nostalgia will get consumers into the festive mood this year as it officially kickstarts the countdown to Christmas with the launch of its 2025 advert to the tune of the 1990s club classic Where Love Lives.

The department store chain is appealing to ageing clubbers - and their teenage kids - with this year's ad focused on a middle-aged dad transported back to his clubbing days after receiving a vinyl record from his son.