Facebook’s job ads algorithm is sexist, French equality watchdog rules
by Dan Milmo Global technology editor from Technology | The Guardian on (#718D4)
Regulator found ads for mechanics skewed towards men while those for preschool teachers targeted women
The French equalities regulator has declared that Facebook's algorithm for placing job adverts is sexist, after an investigation found that adverts for mechanic roles skewed towards men while those for preschool teachers were targeted at women.
The Defenseur des Droits watchdog said the Facebook system for targeted job ads treated users differently based on their sex, and constituted indirect discrimination. The regulator recommended that Facebook and its parent company, Meta, took measures to ensure adverts were non-discriminatory, giving the company three months to inform the French body of the measures.
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