Misleading UK adverts for ’very low emission’ wood-burning stoves banned
by Damian Carrington Environment editor from Environment | The Guardian on (#719B4)
ASA action won approval of clean air campaigners, who said some seriously misleading myths' had been debunked
Adverts claiming that wood-burning stoves are very low emissions" have been banned by the Advertising Standards Agency for being misleading and not substantiated.
The claims were made on the website of the Stove Industry Association, which represents the makers and sellers of stoves in the UK. Campaigners against air pollution said they were glad the ASA had debunked some seriously misleading myths".
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