Phison CEO confirms NAND prices have more than doubled and will continue to rise, all 2026 production already sold out — SSDs facing pricing apocalypse throughout 2027
by editors@tomshardware.com (Hassam Nasir) from Latest from Tom's Hardware on (#71C3Q)
Khein-Seng Pua, the CEO of Phison, speaking to Digitimes, has painted a damning picture of the storage market to come. With NAND prices already on the rise, the CEO believes there's no alleviation in sight and the landscape will remain rough for the following years. Data centers are rapidly shifting to SSDs to avoid already scarce HDDs, which will only exacerbate the situation.