Apple's $230 iPhone Sock

Apple has launched the iPhone Pocket, a knitted bag designed to hold iPhones. The limited edition collaboration with Japanese designer Issey Miyake costs $229.95 for the crossbody version. A shorter version is priced at $149.95. Apple said the 3D-knitted design was inspired by "a piece of cloth" and was born from the idea of creating an additional pocket for any iPhone and small everyday items. Yoshiyuki Miyamae, design director at Miyake Design Studio, said the product "speaks to the bond between iPhone and its user" and explores "the joy of wearing iPhone in your own way." Steve Jobs mocked similar $29 iPod Socks as "a revolutionary new product" in 2004.

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