Asos turns to AI stylists to win back shoppers after sales slide 12%
by Sarah Butler from on (#71MM0)
Online fashion retailer says action to cut discounts and deter serial returners' contributed to fall in sales
Asos has turned to online stylists powered by artificial intelligence as it attempts to win back customers and reverse a fall in sales.
The online fashion retailer said sales had fallen 12% in the year to 31 August, and City analysts predicted another year of declining sales ahead.
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