Bro boost: women say their LinkedIn traffic increases if they pretend to be men
by Aisha Down from Technology | The Guardian on (#71NBS)
Collective experiment found switching profile to male' and bro-coding' text led to big increase in reach, though site denies favouring posts by men
Do your LinkedIn followers consider you a thought leader"? Do hordes of commenters applaud your tips on how to scale" your startup? Do recruiters slide into your DMs to explore potential synergies"?
If not, it could be because you're not a man.
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