What is the latest Black Friday boycott – and will it work?

While others scramble for deals on Black Friday and Cyber Monday, activists hope to leverage shopping behavior for societal change

• People in the US: Have you gotten involved in activism or community organizing this year?

Building on the momentum of consumer boycotts against Target and other companies earlier this year, grassroots organizers want American consumers to use their economic power this Thanksgiving weekend to protest the Trump administration's anti-immigration and anti-DEI crackdowns - and the big corporations that won't oppose them.

The We Ain't Buying It campaign - organized by many of the groups behind the No Kings protests - is asking Americans to stop shopping at Target, Home Depot and Amazon on Black Friday, one of the busiest retail days of the year, while also encouraging people to shop local and support community businesses.