Sora and Nano Banana Pro throttled amid soaring demand

If you were wanting some AI-generated fun this holiday weekend, you'll need to be efficient. Google and OpenAI have cut generation request limits for Nano Banana Pro and Sora, citing overwhelming demand.

Bill Peebles, who heads Sora at OpenAI, said free users will have six video generations a day. Our gpus are melting," he explained. Unlike previous limits, Peebles did not say the measures were temporary, but noted users can purchase additional gens as needed," part of a broader push to monetize the platform. Limits for ChatGPT Plus and Pro subscribers are unchanged, though not specified.

we're setting usage limits for free users to 6 gens/day. chatgpt plus and pro users have unchanged limits, and everybody can purchase additional gens as needed. our gpus are melting, and we want to let as many people access sora as possible!

- Bill Peebles (@billpeeb) November 28, 2025

Google is also restricting free users to two images a day on Nano Banana Pro, which launched last week. The change, down from three, was first noticed by 9to5Google. It warns limits may change frequently and without notice," standard practice following popular releases. The company also appears to be restricting free users' access to Gemini 3 Pro.