Meta Poaches Apple Design Exec Alan Dye

Apple's longtime human-interface chief Alan Dye is leaving to lead a new creative studio at Meta's Reality Labs, where he'll shape AI-driven design for devices like smart glasses and VR headsets. Dye will be replaced by Steve Lemay, who has had "a key role in the design of every major Apple interface since 1999," according to a statement Apple CEO Tim Cook gave Bloomberg's Mark Gurman. TechCrunch reports: Shortly after the news broke of Dye's departure, Zuckerberg announced a new creative studio within Reality Labs that would be led by Dye. There, he'll be joined by Billy Sorrentino, another former Apple designer who led interface design across Reality Labs; Joshua To, who led interface design across Reality Labs; Meta's industrial design team, led by Pete Bristol; and its metaverse design and art teams led by Jason Rubin. Zuckerberg said the studio would "bring together design, fashion, and technology to define the next generation of our products and experiences." "Our idea is to treat intelligence as a new design material and imagine what becomes possible when it is abundant, capable, and human-centered," the Meta CEO wrote on Threads. "We plan to elevate design within Meta, and pull together a talented group with a combination of craft, creative vision, systems thinking, and deep experience building iconic products that bridge hardware and software."

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