Article 71YPH Explaining UK debt with biscuits: Labour MPs get the hang of viral content

Explaining UK debt with biscuits: Labour MPs get the hang of viral content

by
Eleni Courea Political correspondent
from Technology | The Guardian on (#71YPH)

Gordon McKee, whose explainer has racked up 3m views, leads way as party tries to harness power of social media

A perennial head-scratcher for progressives is how to craft a simple, compelling message on the economy. One Labour MP found the answer in a few packets of M&S biscuits.

Gordon McKee, who represents Glasgow South, has racked up more than 3.3m views on X with an 101-second video in which he demonstrates the UK's debt to GDP ratio using stacks of custard creams and chocolate bourbons.

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