OpenAI Insists Target Links in ChatGPT Responses Weren't Ads But 'Suggestions' - But Turns Them Off

A hardware security response from ChatGPT ended with "Shop for home and groceries. Connect Target." But "There are no live tests for ads" on ChatGPT, insists Nick Turley, OpenAI's head of ChatGPT. Posting on X.com, he said "any screenshots you've seen are either not real or not ads." Engadget reportsThe OpenAI exec's explanation comes after another post from former xAI employee Benjamin De Kraker on X that has gained traction, which featured a screenshot showing an option to shop at Target within a ChatGPT conversation. OpenAI's Daniel McAuley responded to the post, arguing that it's not an ad but rather an example of app integration that the company announced in October. [To which De Kraker responded "when brands inject themselves into an unrelated chat and encourage the user to go shopping at their store, that's an ad. The more you pretend this isn't an ad because you guys gave it a different name, the less users like or trust you."] However, the company's chief research officer, Mark Chen, also replied on X that they "fell short" in this case, adding that "anything that feels like an ad needs to be handled with care." "We've turned off this kind of suggestion while we improve the model's precision," Chen wrote on X. "We're also looking at better controls so you can dial this down or off if you don't find it helpful."

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