Article 722ZS ‘Ruined my Christmas spirit’: McDonald’s removes AI-generated ad after backlash

‘Ruined my Christmas spirit’: McDonald’s removes AI-generated ad after backlash

by
Agence France-Presse
from World news | The Guardian on (#722ZS)

Commercial in Netherlands depicting festival-season chaos at most terrible time of year' prompted flurry of criticism online

McDonald's says it has removed an AI-generated Christmas advertisement in the Netherlands after it was criticised online.

The ad, titled the most terrible time of the year", depicts scenes of Christmas chaos, with Santa caught in a traffic jam and a gift-laden Dutch cyclist slipping in the snow. And the message? Retreat to a McDonald's restaurant until January and ride out the festive season.

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