Google Will Now Let You Virtually Try on Clothes With Just a Selfie

The pace of AI technology is so rapid, it's tough to keep up with everything. At Google I/O back in May, Google rolled out an AI-powered shopping feature that let you virtually try on clothes you find online. All you needed to do was upload a full-length photo of yourself, and Google's AI would be to dress you up in whatever article of clothing you liked. I still can't decide whether the feature sounds useful, creepy, or a little bit of both.

Google's virtual try on feature only needs a selfie to work

What I can say, however, is that the feature is getting a little creepier. On Thursday, Google announced an update to its virtual try on feature, that takes advantage of the company's new AI image model, Nano Banana. Now, you don't need a full-length photo of yourself: just a selfie. With solely a photo of your face, Nano Banana will generate a full-length avatar in your likeness, which you can use to virtually try on your clothes.

I'm not exactly sure who this particular update is for: Maybe there are some of us out there who want to use this virtual try-on feature, but don't have a full-length photo of ourselves to share. Personally, I wouldn't really want to send Google my photo-selfie or otherwise-but I don't think I'd prefer to have Google infer what I look like from a photo of my face alone. I'd rather just send it the full photo, and give it something to actually work off of.

Here's the other issue: While Google asks you to only upload images of yourself, it doesn't stop you if you upload an image of someone else. Talk about creepy: You can upload someone else's selfie and see how they look in various clothes. There is a system in place to stop you from uploading certain selfies, like celebrities, children, or otherwise "unsafe" items, but if the system fails, this feature could be used maliciously. I feel like Google could get around this by verifying the selfie against your Google Account, since you need to be signed in to use the feature anyway.

How to upload a selfie to Google's virtual try on feature

If you are interested in trying the feature out-and, subsequently, trying on virtual clothes with your AI-generated avatar-you can head over to Google's try on feature, sign into your Google Account, and upload your selfie. When it processes, you choose one of four avatars, each dressed in a different fit, to proceed. Once through, you can virtually try on any clothes you see in the feed.

Again, I see the potential usefulness of a feature that lets you see what you might look like in a certain piece of clothing before buying it. But, at the same time, I think I'd rather just order the item and try it on in the comfort (and privacy) of my own home.