‘They’re selling everything as trauma’: how our emotional pain became a product | Katherine Rowland

In an economy that rewards confession and self-labeling, pain is no longer something to survive - but something to brand, sell, and curate

In March 2023, Dr Gabor Mate, a retired family physician and among the most respected trauma experts in the world, boldly diagnosed Prince Harry with Attention Deficit Disorder (ADD), during a live interview.

Having read the Duke of Sussex's ghost-written memoir, Spare, Mate said that he had arrived upon several diagnoses" that also included depression, anxiety and post-traumatic stress disorder. These were not evidence of disease per se, Mate went on to elaborate. Rather, he said: I see it as a normal response to abnormal stress."