Merry boycotting: US shoppers avoid Trump-aligned businesses amid holiday season

People are supporting economic boycotts to show discontent with businesses capitulating to Trump's agenda

It's the busiest shopping season of the year - and a time when many are trying to figure out where to ethically spend their money.

Over the first year of Trump's second term, companies and institutions have fallen in line with the administration's anti-DEI and anti-immigration policies. As a result, people are supporting economic boycotts to show their discontent with the businesses capitulating to the president.