Craigslist at 30: No Algorithms, No Ads, No Problem

Craigslist, the 30-year-old classifieds site that looks virtually unchanged since the dial-up era, continues to draw more than 105 million monthly users and remains enormously profitable despite never spending a cent on advertising or marketing. The site ranks as the 40th most popular website in the United States, according to Internet data company Similarweb. University of Pennsylvania associate professor Jessa Lingel called it the "ungentrified" Internet. Unlike Facebook Marketplace, Etsy, or DePop, Craigslist doesn't use algorithms to track users or predict what they want to see. There are no public profiles, no rating systems, no likes or shares. The site effectively disincentivizes the clout-chasing and virality-seeking that dominates platforms like TikTok and Instagram. Craigslist began in 1995 as an email list for a few hundred San Francisco Bay Area locals sharing events and job openings. Engineer Craig Newmark even recruited CEO Jim Buckmaster through a site ad. The two spent roughly a decade battling eBay in court after the tech giant purchased a minority stake in 2004, ultimately buying back shares and regaining full control in 2015.

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