Super Bowl logo conspiracy: Fans raise concern NFL tipped off matchup
We are so back.
And by "we," we mean a Super Bowl logo conspiracy.
After a break for Super Bowl 58, the Super Bowl logo conspiracy returned for Super Bowl 59. It all centers on the Super Bowl logo colors that season, which correspond to the teams playing in the game. Some think the colors have been a giveaway for who will make the championship game that season.
This gained steam during the 2022 NFL season. A year prior, the Super Bowl 56 logo was the first to introduce colors to the roman numerals. Red, orange and yellow were included. Two of those colors matched the title game combatants: the Cincinnati Bengals (orange) and Los Angeles Rams (yellow). In 2022, the Super Bowl 57 logo featured green and red - the primary colors of the NFC champion Philadelphia Eagles and AFC champion Kansas City Chiefs.
The conspiracy returned last season, as the Eagles and Chiefs met once again in a Super Bowl with a logo featuring green and red.
Super Bowl 60 kicks off in just under two weeks and there's another conspiracy that's emerged about it. Here's what to know:
What is the Super Bowl logo conspiracy?This year's Super Bowl conspiracy did not arise solely from the game's logo. It actually came from a social media post published by the NFL's X account on the morning of the season opener between Philadelphia and the Dallas Cowboys.
The graphic featured one player from each of the 32 teams walking toward Levi's Stadium in Santa Clara, California. The two quarterbacks appearing closest to the stadium will face off in Super Bowl 60: Sam Darnold and Drake Maye.
32 teams with February dreams. We're so back. pic.twitter.com/3myEdLhOG8
- NFL (@NFL) September 4, 2025
Darnold and the Seattle Seahawks earned their spot in the Super Bowl with a win over the Rams. That victory came after Maye and the New England Patriots won a snow-covered AFC championship game over the Denver Broncos.
After some eagle-eyed NFL fans pointed this out, the league's VP of communications weighed in emphatically to shut down any concerns.
Re: the controversy" over this image - no. https://t.co/KHB55pDDvm
- Brian McCarthy (@NFLprguy) January 26, 2026
For those wondering, the Super Bowl 61 logo is yet to be released. Time will tell if there's any way to pitch a conspiracy around that one.
This article originally appeared on USA TODAY: Super Bowl logo conspiracy: NFL post from September sparks concern