How to become a YouTube star: seven tips from Luzu

From avoiding trends to keeping patient when your views are in the low double-digits, Spanish vlogger's advice: 'The way people consume content is changing...'

Luzu used to work at a TV production company, but in 2011 he launched his own YouTube channel called LuzuVlogs. Four years on, the Spanish-language vlogging channel has nearly 1.6 million subscribers, with Luzu now running two others.

"I actually have a bigger audience in my channel than the TV company I used to work for," he said in an appearance at the MIPTV conference in Cannes, in a session that aimed to provide practical advice to any creator trying to build their audience on YouTube.

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