Sony to hike PS5 prices by $100 as AI and Iran war push up memory chip costs

Updated prices of PlayStation 5 consoles to go into effect on 2 April as electronics makers face rising cost pressures

Sony is raising global prices of its PlayStation 5 consoles, including a $100 increase in the US, marking its second hike in less than a year as the entertainment giant grapples with rising costs of key components such as memory chips.

The tech industry's race to build out artificial intelligence infrastructure has pushed memory makers to favor higher-margin datacenter chips, tightening supply for consumer devices like the ones Sony sells.