UK social media users less active on tech platforms due to rise of video apps

Ofcom research shows people also concerned old posts could affect personal or professional life

Social media users in the UK are becoming less active on tech platforms due to the rise of video apps and fears that posts could come back to haunt them, according to the communications watchdog.

Ofcom said just under half of adult social media users (49%) now post, share or comment compared with 61% in 2024. The proportion exploring new websites has also fallen, from 70% to 56%.