Apple Agrees To Pay iPhone Owners $250 Million For Not Delivering AI Siri

Apple has agreed to a proposed $250 million settlement over claims that it misled iPhone buyers about the availability of Apple Intelligence and its upgraded Siri features. The settlement would cover U.S. buyers of the iPhone 16 lineup and iPhone 15 Pro models between June 10, 2024, and March 29, 2025. The Verge reports: The settlement will resolve a 2025 lawsuit, alleging Apple's advertisements created a "clear and reasonable consumer expectation" that Apple Intelligence features would be available with the launch of the iPhone 16. The lawsuit claimed Apple's products "offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance." Apple brought certain AI-powered features to the iPhone 16 weeks after its release, and delayed the launch of its more personalized Siri, which is now expected to arrive later this year. Last April, the National Advertising Division recommended that Apple "discontinue or modify" its "available now" claim for Apple Intelligence. Apple also pulled an iPhone 16 ad showing actor Bella Ramsey using the AI-upgraded Siri.

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