Article 75NDC Xbox is now XBOX

Xbox is now XBOX

by
Tom Warren
from The Verge on (#75NDC)
STK048_XBOX_2_A.jpg?quality=90&strip=all&crop=0,0,100,100

Xbox just allcapsmaxxed: Meet XBOX. This isn't a joke; Microsoft appears to be actually rebranding Xbox to XBOX. Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, and the company has now renamed its X account.

Curiously, the Threads and Bluesky accounts for Xbox haven't been renamed yet, but if Microsoft is going ahead with a rebranding then I expect those will change soon. I asked Microsoft to comment on this potential Xbox rebranding and the company simply referred me to Sharma's post.

The use of all caps for Xbox is a return to original for ...

Read the full story at The Verge.

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